Acquiring a new client can cost five to twenty-five times more than keeping the ones you already have.
The success rate of selling to an existing client is 60–70%, while it’s only 5–20% for a new one. There’s more profit, more peace, and more predictability in trust than in tactics.
In The Trust Economy: How to Win Hearts, Keep Customers, and Grow Without Chasing Leads, you will learn how to build a business where clients stay longer, buy more often, and send you their friends . . . without living on social media or begging for the next sale.
How to win hearts, keep customers, and grow without chasing leads.
Most businesses are stuck in what I call the Attention Economy: constantly shouting, posting, and pushing for one more click. They burn time, money, and energy chasing strangers while ignoring the people who already believe in them. But the real leverage lives somewhere else.
When you increase the trust you have with the clients you already serve, everything changes. They stay longer. They buy more often. They refer more people. They forgive mistakes. They choose you even when competitors shout louder. Your revenue becomes more predictable, your team becomes more confident, and your stress drops dramatically.
In a noisy world, trust is the only unfair advantage that can’t be hacked, faked, reverse-engineered, or copied. And once you build it, it compounds.
Most businesses are stuck in what I call the Attention Economy: constantly shouting, posting, and pushing for one more click. They burn time, money, and energy chasing strangers while ignoring the people who already believe in them. But the real leverage lives somewhere else.
When you increase the trust you have with the clients you already serve, everything changes. They stay longer. They buy more often. They refer more people. They forgive mistakes. They choose you even when competitors shout louder. Your revenue becomes more predictable, your team becomes more confident, and your stress drops dramatically.
In a noisy world, trust is the only unfair advantage that can’t be hacked, faked, reverse-engineered, or copied. And once you build it, it compounds.
Richard is the recipient of the White House President's Lifetime Achievement Award
He is a business growth strategist and on the executive team team of Top Talent Agency, where he ensures entrepreneurs, authors, and experts, secure profitable, powerful publicity, major media features, bestselling books, and red-carpet opportunities that build real trust in the marketplace.
For decades, he has worked with business owners across the globe, teaching them how to create customers for life by leading with service, clarity, and integrity.
If all it did was give you a simple conversation that turns satisfied customers into committed, long-term clients… would that be valuable?
If all it did was help you sleep better at night because your revenue is no longer tied to the latest algorithm or ad trick… would that be a win?
My goal is for The Trust Economy to do all of that. . .
. . . and much more.
Enter your first name and best email, and I’ll send you the opening chapter of The Trust Economy plus occasional trust-building insights you can use right away.
The Trust Economy is about building a business
grounded in relationships that last, not tactics that fade.
This page is your first step.
Frequently Asked Questions
Is this just another marketing book?
Will this work even if I don’t have a large following?
How fast can I see results?
To what businesses does this apply?
How is this different from everything else I’ve tried?
Do I need to be charismatic or outgoing for this to work?
Is this beginner-friendly?
Is this going to require a complete overhaul of my business?
