Your Clients' Average Buying Lifetime
Your Most Overlooked Profit Lever
Client retention is the hidden engine of long-term growth. Yet most entrepreneurs never calculate how long a client actually stays, or how much that loyalty is worth.
Even a small improvement in retention can multiply profits dramatically. This calculator shows how small shifts in client loyalty create big gains in lifetime profit value (LPV).
Because in The Trust Economy, deeper relationships don’t just build goodwill—they build revenue.
Lifetime Profit Value (LPV) Calculator
Estimate the lifetime profit value of a client using your real numbers. Then see how a modest 10% improvement can grow your LPV. The default is 10%. You can change that below.
Current LPV:
Improved LPV:
Change:
Breakdown (Current vs. Improved)
Line
Current
Improved
Annual gross (Avg sale × Sales/year)
Gross over lifetime (Annual × Years)
Referrals who become clients (Referrals × Referral %)
Gross from referrals (Lifetime × New clients from referrals)
Total value of a loyal client (Lifetime + Referral gross)