Will this work even if I don’t have a large following?
Absolutely, and sometimes it works even better.
In the Trust Economy, reach is not the advantage.
Relevance is.
A small audience with deep trust outperforms a massive audience with none.
Publicity doesn’t reward follower count; it rewards credibility.
One strong media placement gives you more leverage than months of social posting.
When the right publication validates you, your influence expands instantly . . . even if your audience is small.
Authority beats attention.
Every time.